Innovative behavior and communication
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
New York,:
Holt, Rinehart and Winston,
[1971].
|
| Series: | Editors' series in marketing
|
| Subjects: |
| Physical Description: | xiv, 331 p: illus; 24 cm.. |
|---|---|
| Bibliography: | Bibliography: p. 295-320. |
| ISBN: | 0030791057 |