World marketing; : a multinational approach

Main Author: Ryans, John K (comp.)
Other Authors: Baker, James C.,
Language:English
Published: New York,: Wiley, [1967].
Series:The Wiley marketing series
Subjects:
LEADER 00632cam a2200193 7i4500
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005 20121206090000.0
008 720128s1967 nyuab b 000 0 eng
050 0 0 |a HD69.I7 
090 |a 658.1/8  
100 1 |a Ryans, John K   |e comp.  
245 1 0 |a World marketing; :   |b a multinational approach   |c [by] John K. Ryans, Jr. [and] James C. Baker.. 
260 |a New York,:   |b Wiley,   |c [1967]. 
300 |a xi, 391 p:   |b illus., maps;   |c 24 cm.. 
490 0 |a The Wiley marketing series 
504 |a Includes bibliographies. 
650 0 |a International business enterprises.  
650 0 |a Market surveys.  
700 1 |a Baker, James C.,