Full price : competing on value in the new economy

Main Author: Winninger, Thomas J.
Language:English
Published: Chicago: Dearborn Trade, 2000..
Subjects:
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090 0 0 |a 658.816   |b WIN 
100 1 |a Winninger, Thomas J.  
245 1 0 |a Full price :   |b competing on value in the new economy   |c Thomas J. Winninger.. 
260 |a Chicago:   |b Dearborn Trade,   |c 2000.. 
300 |a xvi, 198p.;   |c 23cm.. 
500 |a Includes index. 
650 0 |a Prices.  
650 0 |a Competition.  
650 0 |a Value.  
650 0 |a Quality of products.  
650 0 |a Consumer satisfaction.