Internet marketing : : strategy, implementation, and practice
| Other Authors: | |
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| Language: | English |
| Published: |
Harlow, England ; New York:
Financial Times Prentice Hall,
2000..
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| Subjects: |
Table of Contents:
- Internet marketing fundamentals
- An introduction to internet marketing
- Key internet marketing concepts
- How does the internet work?
- Finding information on the internet
- Internet strategy development
- Internet marketing strategy
- The internet marketing plan
- Marketing channels, market structure and the internet
- Internet marketing: implementation and practice
- Creating and building the web site
- Web site promotion
- Relationship marketing using the internet
- Electronic commerce transactions
- Maintaining the web site and measuring internet marketing effectiveness
- Business-to-consumer internet marketing
- the retail example
- Business-to-business internet marketing
- The future of internet marketing.