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00627cam a2200193 7i4500 |
| 001 |
0000002463 |
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20121206090000.0 |
| 008 |
091213s1999 uik 000 u eng d |
| 020 |
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|a 0077094379 (pbk)
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| 020 |
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|a 9780077094379 (pbk)
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| 090 |
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4 |
|a 658.8
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| 245 |
0 |
0 |
|a Essentials of marketing :
|b text and cases
|c Geoff Lancaster, Lester Massingham..
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| 250 |
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|a 3. ed..
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| 260 |
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|a London:
|b McGraw-Hill,
|c c1999..
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| 300 |
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|a vii, 539 s.:
|b ill.;
|c 25 cm..
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| 500 |
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|a Previous ed.: 1993.
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| 504 |
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|a Includes bibliographical references and index.
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| 700 |
1 |
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|a Massingham, Lester.
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| 700 |
1 |
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|a Lancaster, Geoffrey(
|d 1938-.)
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