Essentials of marketing : text and cases
| Other Authors: | , |
|---|---|
| Language: | English |
| Published: |
London:
McGraw-Hill,
c1999..
|
| Edition: | 3. ed.. |
| Item Description: | Previous ed.: 1993. |
|---|---|
| Physical Description: | vii, 539 s.: ill.; 25 cm.. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0077094379 (pbk) 9780077094379 (pbk) |