APA Citation

Lancaster, G., & Massingham, L. (1999). Essentials of marketing: Text and cases (3rd ed.). London ; New York: McGraw-Hill Pub. Co..

Chicago Style Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. 3rd ed. London ; New York: McGraw-Hill Pub. Co., 1999.

MLA Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. 3rd ed. London ; New York: McGraw-Hill Pub. Co., 1999.

Warning: These citations may not always be 100% accurate.